Elisa Oyj

Finland's Market Court prohibited Elisa Oyj from marketing products as discounted without clearly displaying the legally required lowest price from the preceding 30 days. The case concerned Elisa's Haukatut Hinnat and Black Friday campaigns. The Consumer Ombudsman said the advertising created the impression of price reductions while omitting the statutory reference price. Neither party sought leave to appeal, so the February 2026 judgment became final. The prohibitions were backed by a EUR 50,000 conditional fine. Sources: https://www.kkv.fi/en/current/press-releases/market-court-prohibits-elisa-from-circumventing-discount-sale-rules/ and https://www.kkv.fi/paatokset/kuluttaja-asiat/kuluttaja-asiamiehen-seuraamusmaksuesitykset/alimman-hinnan-ilmoittamisvelvollisuus-hinnanalennusilmoituksissa/