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H&M

Mostly Decent

So far, so good. Almost suspiciously good.

Industry: Consumer Goods

Employees: 10000

Country (Headquarters): Sweden

Website: https://www2.hm.com/en_us/index.html

H & M Hennes & Mauritz AB, commonly known by its brand name H&M, is a Swedish multinational clothing company headquartered in Stockholm. Built on a fast fashion business model, the retailer sells apparel, accessories, and homeware.

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Rotten Score
Evidence-backed signal (0–100)
Mostly Decent
2/ 100 Rotten Score
Mostly Decent

So far, so good. Almost suspiciously good.

Main driver: Greenwashing (7.0 pts)

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Assess documented harm

Category impact
Each category reflects documented patterns of misconduct.
1 = low harm · 5 = severe harm
💼 Broken promises

Broken promises

Commitments made to employees, customers, or the public that weren't honored.

Examples: bait‑and‑switch job terms, promised raises/bonuses that don't happen, “flexible remote” revoked after hiring, benefits quietly removed.

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Evidence: 0 records
📰 Exploitation

Exploitation

Unfair labor practices or taking advantage of vulnerable workers, users, or communities.

Examples: unpaid overtime, wage theft, misclassifying contractors, abusive scheduling, coercive “always on” expectations, unsafe working conditions.

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Evidence: 0 records
🎭 Fraud

Fraud

Intentional deception for gain, including financial wrongdoing, forged records, or scams.

Examples: falsified numbers, billing scams, fake customers/contracts, accounting manipulation, insider self‑dealing, knowingly selling defective services as compliant.

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Evidence: 0 records
🧪 Deceptive claims

Deceptive claims

Misleading or unsubstantiated statements in marketing, PR, or internal messaging.

Examples: exaggerated performance claims, hiding limitations, cherry‑picked data, “AI-powered” when it isn’t, misleading “best in class” assertions.

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Evidence: 0 records
🚨 Environmental damage

Environmental damage

Measurable harm to ecosystems, pollution, waste, or destructive resource extraction.

Examples: pollution, toxic spills, illegal dumping, excessive emissions, deforestation, water contamination, habitat destruction.

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Evidence: 0 records
🌱 Greenwashing

Greenwashing

Making environmental claims that overstate benefits or hide real impacts.

Examples: vague “eco-friendly” branding, fake/meaningless certifications, tiny green initiatives used as cover, misleading “carbon neutral” claims.

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Evidence: 2 records
💸 Fear-based management

Fear-based management

Control through intimidation: threats, retaliation, or a culture of fear.

Examples: threats about layoffs/visas, public shaming, retaliation for reporting issues, forced stack ranking, “do it or you’re out” culture.

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Evidence: 0 records
⚠️ Private equity fallout

Private equity fallout

Harm linked to PE ownership: cost-cutting, layoffs, asset stripping, or degraded quality.

Examples: aggressive cost‑cutting that reduces quality/safety, layoffs and chronic understaffing, asset stripping (sale‑leaseback), heavy debt/fees loaded onto the company, short‑term profit extraction over long‑term health.

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Evidence: 0 records