Royal Unibrew A/S Rotten Score Breakdown
💼Corporate Misconduct
No documented evidence
Avg Rating: —Ratings: 0Severity Score: 0.00Evidence Count: 0Contribution: 0.0 pts
📰Human Rights & Exploitation
No documented evidence
Avg Rating: —Ratings: 0Severity Score: 0.00Evidence Count: 0Contribution: 0.0 pts
🎭Fraud & Corruption
No documented evidence
Avg Rating: —Ratings: 0Severity Score: 0.00Evidence Count: 0Contribution: 0.0 pts
🧪Deceptive Practices
No documented evidence
Avg Rating: —Ratings: 0Severity Score: 0.00Evidence Count: 0Contribution: 0.0 pts
🚨Environmental Harm
No documented evidence
Avg Rating: —Ratings: 0Severity Score: 0.00Evidence Count: 0Contribution: 0.0 pts
🌱Sustainability Deception
Greenwashing deluxe
Avg Rating: 5.00Ratings: 1Severity Score: 6.00Evidence Count: 1Contribution: 30.0 pts
Misconduct: low 0 · medium 0 · high 1
Remediation: low 0 · medium 0 · high 0ⓘ cap: 25%
Royal Unibrew DKK 4 million fine for misleading climate claims
Royal Unibrew A/S accepted a DKK 4 million fine for misleading marketing of Egekilde water as CO2-neutral. The Danish Consumer Ombudsman found that the packaging did not clearly disclose that the claimed neutrality was achieved partly through climate compensation credits. The marketing ran from 2022 to 2024 and was treated as a violation of Denmark's Marketing Practices Act. Source: https://forbrugerombudsmanden.dk/nyheder/forbrugerombudsmanden/pressemeddelelser/2025/20250617-royal-unibrew-betaler-boede-paa-4-millioner-kroner-for-vildledende-klimaudsagn
💸Workplace Misconduct
No documented evidence
Avg Rating: —Ratings: 0Severity Score: 0.00Evidence Count: 0Contribution: 0.0 pts
⚠️Financial Misconduct
No documented evidence
Avg Rating: —Ratings: 0Severity Score: 0.00Evidence Count: 0Contribution: 0.0 pts