Royal Unibrew A/S Rotten Score Breakdown
Corporate Misconduct
0.0ptsNo documented evidence
Avg Rating: —Ratings: 0Severity Score: 0.00Evidence Count: 0Contribution: 0.0 pts
Human Rights & Exploitation
0.0ptsNo documented evidence
Avg Rating: —Ratings: 0Severity Score: 0.00Evidence Count: 0Contribution: 0.0 pts
Fraud & Corruption
0.0ptsNo documented evidence
Avg Rating: —Ratings: 0Severity Score: 0.00Evidence Count: 0Contribution: 0.0 pts
Deceptive Practices
0.0ptsNo documented evidence
Avg Rating: —Ratings: 0Severity Score: 0.00Evidence Count: 0Contribution: 0.0 pts
Environmental Harm
0.0ptsNo documented evidence
Avg Rating: —Ratings: 0Severity Score: 0.00Evidence Count: 0Contribution: 0.0 pts
Sustainability Deception
30.0ptsGreenwashing deluxe
Avg Rating: 5.00Ratings: 1Severity Score: 6.00Evidence Count: 1Contribution: 30.0 pts
Misconduct: low 0 · medium 0 · high 1
Remediation: low 0 · medium 0 · high 0ⓘ cap: 25%
Royal Unibrew DKK 4 million fine for misleading climate claims
Royal Unibrew A/S accepted a DKK 4 million fine for misleading marketing of Egekilde water as CO2-neutral. The Danish Consumer Ombudsman found that the packaging did not clearly disclose that the claimed neutrality was achieved partly through climate compensation credits. The marketing ran from 2022 to 2024 and was treated as a violation of Denmark's Marketing Practices Act. Source: https://forbrugerombudsmanden.dk/nyheder/forbrugerombudsmanden/pressemeddelelser/2025/20250617-royal-unibrew-betaler-boede-paa-4-millioner-kroner-for-vildledende-klimaudsagn
Workplace Misconduct
0.0ptsNo documented evidence
Avg Rating: —Ratings: 0Severity Score: 0.00Evidence Count: 0Contribution: 0.0 pts
Financial Misconduct
0.0ptsNo documented evidence
Avg Rating: —Ratings: 0Severity Score: 0.00Evidence Count: 0Contribution: 0.0 pts